Transforming football analytics through advanced technology and execution.

Who We Are

Game-Intuit is a PhD-led AI team helping football clubs turn match video into clear, coach-ready insights.

We combine proprietary models with high-quality visualisation and an intuitive interface that fits daily workflows, so insights land fast and decisions are made with confidence.

Industry-leading research

Founded by pioneering AI researchers in sports analytics. Our research in [ADD TERM] and contextual analysis is the foundation of the company, enabling AI to measure decision-making, not just events.

Industry-leading research

Founded by pioneering AI researchers in sports analytics. Our research in [ADD TERM] and contextual analysis is the foundation of the company, enabling AI to measure decision-making, not just events.

Industry-leading research

Founded by pioneering AI researchers in sports analytics. Our research in [ADD TERM] and contextual analysis is the foundation of the company, enabling AI to measure decision-making, not just events.

Cutsom Build Model

We don’t warp or reuse generic AI. We build our own models to meet real football needs, uncovering the metrics and insights that matter to coaches, analysts, and players.

Cutsom Build Model

We don’t warp or reuse generic AI. We build our own models to meet real football needs, uncovering the metrics and insights that matter to coaches, analysts, and players.

Cutsom Build Model

We don’t warp or reuse generic AI. We build our own models to meet real football needs, uncovering the metrics and insights that matter to coaches, analysts, and players.

Loughborough University

Game-Intuit is the first AI sports spin-out company and supported by one of the world’s leading sport-science institutions.

Loughborough University

Game-Intuit is the first AI sports spin-out company and supported by one of the world’s leading sport-science institutions.

Loughborough University

Game-Intuit is the first AI sports spin-out company and supported by one of the world’s leading sport-science institutions.

Our Mission & Value

| 01

Transforming Sports Data Analytics Industry

Football is entering a new era of competitive advantage through data. Game-Intuit delivers a new kind of metric: quantifying decision-making and game intelligence.

The goal is simple: help clubs make better decisions, faster and with more confidence.

| 02

Research, Innovation & Technology

Every metric we ship is research-backed and tested with a leading sports university using peer-reviewed methods. We combine latest AI research and match data to build the next generation of sports analytics.

| 03

Closing the Gap Between Data and Action

In a data-heavy game, metrics are everywhere, but clarity is rare. Numbers only matter when they explain what changed, why it happened, and what to do next.

That’s why we deliver insights with context to explain the why, and design the experience so the story is instantly clear.

So you can move from data to action with less effort.

| 04

Our Team

Game-Intuit brings together expertise in sports analytics, AI engineering, and product deployment. We care as much about delivery as we do about models, because insights only matter if people can understand and use them.

We build our product with the realities of the game in mind and keep our work grounded in what staff actually need.

The Team

Aaron Gu (顾超逸), Ph.D

Co-Founder & CEO

Leading expert in football analytics. He received his PhD from Loughborough University, specialising in sports analytics and machine learning.

Aaron Gu (顾超逸), Ph.D

Co-Founder & CEO

Leading expert in football analytics. He received his PhD from Loughborough University, specialising in sports analytics and machine learning.

Aaron Gu (顾超逸), Ph.D

Co-Founder & CEO

Leading expert in football analytics. He received his PhD from Loughborough University, specialising in sports analytics and machine learning.

Jamie Na (那佳铭), Ph.D

Founder & CTO

An expert in computer vision for football analysis. He completed his PhD at Loughborough University, developing AI frameworks for professional clubs.

Jamie Na (那佳铭), Ph.D

Founder & CTO

An expert in computer vision for football analysis. He completed his PhD at Loughborough University, developing AI frameworks for professional clubs.

Jamie Na (那佳铭), Ph.D

Founder & CTO

An expert in computer vision for football analysis. He completed his PhD at Loughborough University, developing AI frameworks for professional clubs.

Professor Varuna De Silva

Found & CSO

One of the UK's foremost experts on artificial intelligence, he currently leads the Machine Intelligence Lab at Loughborough University.

Professor Varuna De Silva

Found & CSO

One of the UK's foremost experts on artificial intelligence, he currently leads the Machine Intelligence Lab at Loughborough University.

Professor Varuna De Silva

Found & CSO

One of the UK's foremost experts on artificial intelligence, he currently leads the Machine Intelligence Lab at Loughborough University.

Leonardo Pina

Lead AI Engineer

Specialist in computer vision and large language models (LLMs). Recognized for his innovation and impact.

Leonardo Pina

Lead AI Engineer

Specialist in computer vision and large language models (LLMs). Recognized for his innovation and impact.

Leonardo Pina

Lead AI Engineer

Specialist in computer vision and large language models (LLMs). Recognized for his innovation and impact.

Stephen Cho, Ph.D

Brand & Product Lead

Award-winning creative with expertise in brand and product development. He received his PhD from Loughborough University in systemic design and organizational studies.

Stephen Cho, Ph.D

Brand & Product Lead

Award-winning creative with expertise in brand and product development. He received his PhD from Loughborough University in systemic design and organizational studies.

Stephen Cho, Ph.D

Brand & Product Lead

Award-winning creative with expertise in brand and product development. He received his PhD from Loughborough University in systemic design and organizational studies.

Peter Collier

TTO

Peter is part of Loughborough University's commercialization team, helping researchers bring ideas to market. At Game-Intuit, he coordinates university collaboration and manages patent applications.

Peter Collier

TTO

Peter is part of Loughborough University's commercialization team, helping researchers bring ideas to market. At Game-Intuit, he coordinates university collaboration and manages patent applications.

Peter Collier

TTO

Peter is part of Loughborough University's commercialization team, helping researchers bring ideas to market. At Game-Intuit, he coordinates university collaboration and manages patent applications.

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